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African Coffee Club

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LET’S DISRUPT THE COFFEE INDUSTRY

Mukurima was telling stories about how coffee farmers often had to choose between sending their kids to school or working the coffee farms. As disheartening as it is to know these stories, we also knew something could be done about it. We could pave the way towards helping African coffee farmers receive a fairer wage by starting a coffee company that seeks to help solve this universal problem.

Thus, in Jan 2018, the African Coffee Club was born. We purchased our first bag of Ethiopian coffee beans, roasted it right here in Los Angeles, CA and started selling it online. Sales were S-L-O-W out of the gate and continued to be slow our first year. As we continued to promote our coffee and tell our story, we started to see sales pick up.

Now we have hundreds of satisfied customers – both subscribers and those that purchase single bags time and again. The word has begun to spread and we look forward to entering a retail location near you soon. Stay tuned!

MY STORY

My name is Mukurima Muriuki, I am a second-generation Kenyan coffee farmer who now lives in Los Angeles and founded the African Coffee Club. This is my story.

My grandfather who I am named after and under whose tutelage I grew up, used to share shocking stories of life growing up under a dehumanizing colonial rule. According to colonial policy, Africans were meant to provide free labor in the settlers’ farms and they were not accorded any education.

After attaining independence and freedom-known in Kiswahili language as “Uhuru” Africans finally had access to the land that was once controlled by colonial powers. For the first time, Africans could grow crops like coffee, earn a livelihood, and better their lives.

Today, sadly, most small-scale coffee farmers are yet to taste the true “Uhuru” of their labor. Despite African coffee being one of the most highly sought after coffees in the world, the farmers do not get a fair share of the market value because the supply chain process is rigged against the farmer.